In addition to tournaments, the venue will have computers and consoles that people can use to play, as well as food and drink options.
Hannigan said malls are evolving to incorporate more experiences, and he thinks esports will be a draw. With different tournaments every night, he said serious gamers will flock to the area to see what is going on and what options they have to play.
"It's going to bring a great, dynamic crowd," he said. "They're going to stick around."
The mall is the largest in the southeast, and Hannigan said he valued the opportunity to use the Mall of Georgia as a base to expand from throughout the region. The company will have more co-located space within Simon malls, but the Buford location is the first partnership for the companies. Allied Esports is headquartered in Orange County, Calif.
Hannigan said he expects the venue to stay open later than traditional mall hours. As gaming continues to grow in popularity, he said, the audience for it will only grow.
“We feel like we’re so well positioned,” he said. “People are growing up on gaming like I grew up on baseball.”