Gwinnett’s Infinite Energy Center will get a new name this summer
Gwinnett’s Infinite Energy Center will get a new name, after the Florida-based namesake was purchased by Gas South.
The purchase was announced in October.
Infinite Energy agreed in 2016 to pay $18 million over 20 years to name the entertainment complex, which includes an arena and forum. The agreement says the complex’s name can only change once during that period.
Lisa Anders, the executive director of Explore Gwinnett, said she expects the new name to be announced in June.
While Anders said Infinite Energy had “a nice flow to it” as a name for an entertainment venue, she’s confident the Gas South replacement will quickly be embraced by the community, as well.
“I have no doubt they’re going to come up with something equally as catchy,” she said.
It will be the end of the year before all signs are replaced.
As part of the 2016 naming contract, the Infinite Energy name — and its future replacement — were also placed on tickets, programs, napkins, cups and the uniforms employees wear.
There are some stipulations on the new name. It can’t “seriously offend the reasonable sensibilities of the public at large” or disparage or place in disrepute county’s reputation. It can’t imply an affiliation with an area of the country outside of Gwinnett. And it has to be related to the Gas South brand.
Anders said she expects more attention to come to the entertainment complex as a result of the change.
“Gas South has a national name that will probably elevate the awareness,” she said.
About the Author
Arielle Kass covers Gwinnett County for The Atlanta Journal-Constitution. She started at the paper in 2010, and has covered business and local government beats around metro Atlanta. Arielle is a graduate of Emory University.
