Georgia Entertainment Scene
Georgia Entertainment Scene

The Arena at Gwinnett Center now named Infinite Energy Arena

The new branding in Gwinnett.

Credit: Melissa Ruggieri

Credit: Melissa Ruggieri

The new branding in Gwinnett.
By Melissa Ruggieri
Aug 20, 2015

BY MELISSA RUGGIERI

Goodbye, Gwinnett Center. Hello, Infinite Energy Center.

The Gwinnett Convention and Visitors Bureau Board of Directors has inked a contract with Infinite Energy for $18 million and official naming rights for the Duluth entertainment complex -- renamed Infinite Energy Center -- for the next 20 years.

The name change means the 13,000-seat Arena at Gwinnett Center will now be known as the Infinite Energy Arena, with the former Gwinnett Convention Center becoming the Infinite Energy Forum and the former Gwinnett Performing Arts Center now christened Infinite Energy Theater.

New signage for the properties will be introduced this fall.

The arena's website has been changed to reflect the new name: http://www.infiniteenergycenter.com/

(For a more in-depth look at the name change, check out this story by my colleague, Arielle Kass.)

As naming rights go, at least this one is pithy and conveys a sense of excitement, unlike some of the more ridiculously named venues around the country: Farm Bureau Live at Virginia Beach, Smoothie King Center in New Orleans and the jackpot winner of all time, the former 1-800-ASK-GARY Amphitheatre in Tampa, now known as the almost equally as clunky MidFlorida Credit Union Amphitheatre.

ollow the AJC Music Scene on Facebook and Twitter.

About the Author

Melissa Ruggieri has covered music and entertainment for The Atlanta Journal-Constitution since 2010 and created the Atlanta Music Scene blog. She's kept vampire hours for more than two decades and remembers when MTV was awesome.

Follow Melissa Ruggieri on facebookFollow Melissa Ruggieri on twitter
More Stories

Keep Reading

Styx nearly sold out Ameris Bank Amphitheatre in Alpharetta on Sunday. They played 16 songs, including "Rockin' in Paradise," led by Lawrence Gowan (left) and "Too Much Time on My Hands," with guitar work by Tommy Shaw. (Rodney Ho/AJC)

Credit: RODNEY HO/ajc

Classic rock trifecta can’t fight this nostalgic feeling at Alpharetta show

Classic rock trifecta can’t fight this nostalgic feeling at Alpharetta show

Tyler Perry’s ‘Divorced Sistas’ are older, more jaded than ‘Sistas’

The show explores the trials and tribulations of five Atlanta friends in their 30s and 40s, some divorced, some in struggling marriages.

My long, winding journey to secure Beyoncé tickets

My journey to buy Beyoncé tickets: Was it stressful? Yes. Did I cry? Yes. Was it worth it? Yes.

The Latest

Will Packer at the premiere of "Fight Night: The Million Dollar Heist" at Jazz at Lincoln Center in 2024. (Photo by Charles Sykes/Invision/AP)

Credit: Charles Sykes/Invision/AP

‘Ride Along’ producer Will Packer promotes ‘healthy arrogance’ in new book

Check out three new reality shows with Atlanta ties

For character actor French Stewart, Atlanta has become home

Featured

Scott Jackson (right), business service consultant for WorkSource Fulton, helps job seekers with their applications in a mobile career center at a job fair hosted by Goodwill Career Center in Atlanta. (Ziyu Julian Zhu/AJC)

Credit: Ziyu Julian Zhu/AJC

Unemployment in Georgia is down, but so is the labor force. Why?

Georgia’s labor force has declined by nearly 30,000 compared to May last year. Here are some reasons why.

Georgia appeals court rules election boards must certify results

The Georgia Court of Appeals ruled that election board members are required to certify election results even when they have concerns about fraud or errors.

Atlanta crypto biz owner caught up in fraud says it’s ‘like living in a James Bond movie’

Prosecutors say North Korean IT specialists are 'infiltrating' tech companies in the U.S. as remote workers to steal money from businesses and funnel it back to North Korea.