Tom See, president of Live Nation Venues-US Concerts, said the company spent months working to find a safe, enjoyable way to put on live shows during the pandemic.
“We’re really dialed in with partnerships with (the) local jurisdictions (and) we’ve been meeting with them for months, just talking about how we can provide a great, comfortable experience to fans with social distancing at the forefront in whatever phase they’re about to enter. Because of those relationships and that communication going back and forth, we’ve been successful in getting that green light,” See said in an interview with The Associated Press.
“It was really important to us not to just do one and be done. It wouldn’t be Live Nation. It wouldn’t be the concert industry leader. We wanted to make a bigger statement.”
Nelly, who is celebrating the 20th anniversary of his debut album “Country Grammar,” and Pink Floyd tribute band El Monstero are both from St. Louis and will perform at The Hollywood Casino Amphitheater. Pardi and rock band Yacht Rock Revue will headline at the Ruoff Music Center near Indianapolis.
Tickets will go on sale for the general public on Friday. See said ticket prices will fluctuate by market, but they can be as low as $125, which is roughly $31 per person if the maximum number of four attendees per car attend.
“I’m very excited to do this because I wanted to make sure, if we were going to do anything like this, that they had the important stuff worked out,” Paisley said in an interview with the AP. “My goal would be not to spread this virus to one person. There should be no spread from this. That’s key. I just don’t think it’s worth doing shows if we’re putting people at risk.”
“The idea that we’re outdoors is a great thing,” Paisley added. “I just think it’s a fun way to watch a concert anyway. It’d be fun if there wasn’t a virus.”
For the Missouri show, See said they have a capacity to fit 1,000 cars while incorporating social distancing guidelines. Grills and BBQ pits are not permitted, but concertgoers can bring pre-cooked food and drinks, including alcohol. Live Nation encourages that groups assign a designated driver.
A menu of hot food items and nonalcoholic will be available for purchase, Live Nation said. People can place orders online and the items will be delivered to their designated tailgate zone.
Fans will only be able to leave their pods to access single restrooms, which See said will be cleaned regularly throughout the show. Attendees are encouraged to wear masks when leaving for restrooms.
“They don’t have to walk too far to be able to use the facility,” he said.
“The traditional drive in, I get it, you’re stuck in your car, and you’re going to get it through an FM transmitter. That’s not happening with these shows,” See said.
"We’re giving you what’s about the size of a double-car garage to where you’re going to be able to park your car, get out of your car, and have a great tailgating hang for you and your friends, and listen to music through proper professional PA and amazing audio and video display. It’s really a different aspect of drive-in and live. It’s highly experiential.”