Metro Atlanta

Shaquille O’Neal’s custom Range Rover takes detour, vanishes in Atlanta

The NBA legend’s new SUV left Lumpkin County on its way to him. Somewhere in the city, the trail went cold.
Shaquille O’Neal never received the car he purchased and had modified. Instead, the Lumpkin County Sheriff's Office says it went missing in Atlanta. (AJC 2021)
Shaquille O’Neal never received the car he purchased and had modified. Instead, the Lumpkin County Sheriff's Office says it went missing in Atlanta. (AJC 2021)
Oct 25, 2025

As Shaquille O’Neal’s new and customized Range Rover made its journey from northeast Georgia to its final destination, the luxury SUV mysteriously vanished somewhere in Atlanta.

The NBA legend called the Lumpkin County Sheriff’s Office on Oct. 20 to report that his vehicle had not made it to him, Sheriff Stacy Jarrard told The Atlanta Journal-Constitution on Friday evening.

The customizations had been done at a shop off Seven Mile Hill Road just outside of Dahlonega, Jarrard learned. After that, he said O’Neal had no idea where his 2025 Range Rover could have gone.

Details began to quickly unravel as the investigation kicked into gear.

“(Investigators) feel that they have tracked the vehicle down, they have executed some search warrants and they’re hopeful to be making some arrests on this case,” Jarrard said.

The last known location of the vehicle was somewhere in Atlanta. Jarrard said he isn’t sure if the vehicle was supposed to make a stop there, only that it went missing within the city limits.

O’Neal has a home in Henry County but maintains ties to other states.

It made its way within the perimeter after a “legit” towing company picked up the SUV from the shop following modifications to the front seat, according to Jarrard. The sheriff said it does not appear someone within the towing company was a bad actor.

“The towing company that picked the vehicle up has been cleared from the investigation,” he explained.

Search warrants are now being executed in the Atlanta area. Jarrard said his agency is working to identify persons of interest.

The AJC has reached out to the business that sold the vehicle to O’Neal.

About the Author

Caroline Silva is a Breaking News reporter for The Atlanta Journal-Constitution.

More Stories