Georgia Entertainment Scene

WATCH: Ludacris joins Jake in new State Farm ad

Ludacris in the new State Farm ad. STATE FARM
Ludacris in the new State Farm ad. STATE FARM
Nov 30, 2023

Chris “Ludacris” Bridges has had a busy year. The actor and legendary Atlanta rap star co-headlined a tour with Janet Jackson. He is starring in a new Disney+ kids film “Dashing Through the Snow.” He rappelled from the roof of Mercedes-Benz Stadium this past Sunday to celebrate 50 years of hip-hop during an Atlanta Falcons game.

Now he’s playing himself in a new State Farm ad featuring Jake, played by actor Kevin Miles.

In the ad, a couple’s house is flooding. The woman remarks that this is “ludicrous.” So Ludacris pops up.

The man says, “Sorry, we meant that THIS is ludicrous.”

Ludacris: “You don’t tell Ludacris what’s ludicrous. Ludacris tells you what’s ludicrous.”

Then the kitchen sink nozzle goes crazy. “Oh, that is ludicrous. You don’t need me for this. Hang on.”

Ludacris sings the classic jingle “Like a good neighbor, State Farm is there.”

Jake, the regular character in State Farm ads, pops up and says, “Good thing you have State Farm. Just file a claim on the app. Or call us.”

Ludacris: “I guess I can go!”

The man: ‘Don’t you mean roll out?”

Ludacris: “No, I don’t.”

About the Author

Rodney Ho writes about entertainment for The Atlanta Journal-Constitution including TV, radio, film, comedy and all things in between. A native New Yorker, he has covered education at The Virginian-Pilot, small business for The Wall Street Journal and a host of beats at the AJC over 20-plus years. He loves tennis, pop culture & seeing live events.

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