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Photos: 10 Super Bowl ads everyone will be talking about
When the Super Bowl kicks off on Sunday, 40-plus advertisers will be vying for the attention of roughly 114 million viewers. After paying $4.5 million for a 30-second spot, advertisers are really hoping to have the ad everyone will be talking about Monday morning. Here are 10 Super Bowl ads you should watch out for. -- Text by Mae Anderson / The Associated Press
![[ CLICK HERE TO WATCH VIDEO ] AUDI "Commander": Audi pulls at the heartstrings with its spot about an astronaut driving its R8 sports car to the tune of David Bowie's "Starman". FILE PHOTO - This image provided by Audi shows a scene from the company's "The Commander" spot for Super Bowl 50. The ad features the new Audi R8 V10. -- Text by Mae Anderson / The Associated Press](https://images.ajc.com/resizer/v2/K2467AOVHBR4PRPEUATTGLQ4QY.jpg?auth=2e9347fd18d33ade3c3aac5157c2a4b63ba0991b5a4bf4e249835691376bdd63&width=3840&height=1705&smart=true)
![[ CLICK HERE TO WATCH VIDEO ] BUDWEISER "Simply Put": Budweiser says they chose Helen Mirren to star in its anti-drunk driving PSA because she has the ability to "chide and charm" at the same time. She calls drunk drivers colorful names in the ad — such as "pillocks," which is British slang for idiots. FILE PHOTO - This photo provided by Anheuser-Busch shows actress Helen Mirren in a Budweiser ad for Super Bowl 50. In the ad, Mirren delivers a lecture about drunk driving and why it’s a terrible idea. -- Text by Mae Anderson / The Associated Press](https://images.ajc.com/resizer/v2/A3ZQZMKNHQNI3HSNLBPVKRLJIU.jpg?auth=42701ab5b804ffc6043ee4e83f63fae96f6e71a3fc55c4b4e8164e36a3fda2dc&width=3840&height=2588&smart=true)
![[ CLICK HERE TO WATCH VIDEO ] BUD LIGHT "Bud Light Party": Amy Schumer and Seth Rogan canvass America to try to drum up support for their Bud Light party. A cameo by Paul Rudd adds to the fun. FILE PHOTO - This image provided by Anheuser-Busch shows actors Amy Schumer and Seth Rogen in the company's Bud Light Party campaign spot for Super Bowl 50. -- Text by Mae Anderson / The Associated Press](https://images.ajc.com/resizer/v2/XKTV76HXTQUMMQ7SXWKSJSXLGY.jpg?auth=8a3d893c74f1fdbc0816bc576150e5e84bece41c615ae326e1399b0b48895721&width=3840&height=2161&smart=true)
![[ CLICK HERE TO WATCH VIDEO ] HEINZ "Weiner Stampede": People dressed up like ketchup bottles frolic in a field with wiener dogs dressed like hot dogs to Harry Nilsson's "Without You." -- Text by Mae Anderson / The Associated Press](https://images.ajc.com/resizer/v2/CGTGQQWVJWLDBMIN5DP2BTOUZQ.jpg?auth=830f1a1ee04c60b4ad35df74c4810d24008e79c130ac5a5dc1b207ac7ced2f4c&width=3840&height=2435&smart=true)
![[ CLICK HERE TO WATCH VIDEO ] KICKSTART "Puppymonkeybaby": Kickstart's out-there ad shows a group of guys hanging out with a "puppymonkeybaby" creature to show three things can go together to create something good. It's supposed to highlight Kickstart's three components: Mountain Dew, juice and caffeine. FILE PHOTO - This image provided by Mountain Dew shows a “Puppymonkeybaby” in a scene from the company's Kickstart spot for Super Bowl 50. -- Text by Mae Anderson / The Associated Press](https://images.ajc.com/resizer/v2/G33WCLIFMNKN4WQTHA5POXORDE.jpg?auth=62a07d26cdccfd9285e85cf4af77023ccc68952edf1ac0c094b111188b883b86&width=3840&height=2370&smart=true)
![[ CLICK HERE TO WATCH VIDEO ] NFL "Text talk": The NFL's stark PSA shows a text conversation when one texter realizes the other might be a victim of domestic abuse. -- Text by Mae Anderson / The Associated Press](https://images.ajc.com/resizer/v2/PPPLWBYB5PWDENTMGFDFRZ4YQA.jpg?auth=e15640c0fb964dbaeff9c4719a3066ed12794f2cc9431d99823d947c9fa2f0ef&width=3840&height=2435&smart=true)
![[ CLICK HERE TO WATCH VIDEO ] KIA OPTIMA "Walken Closet": Christopher Walken somehow keeps a straight face telling a regular Joe to add excitement to his life by driving an Optima. "It's like the world's most exciting pair of socks, but it's a midsize sedan," he explains. -- Text by Mae Anderson / The Associated Press](https://images.ajc.com/resizer/v2/VP5E4RJJSZCVKGSPV7T73NGGFI.jpg?auth=410cb61a4d4d40ba75f7427d04ccda5004e9b1ef76e49306f9f7bb09babcc0cd&width=3840&height=2435&smart=true)
![[ CLICK HERE TO WATCH VIDEO ] SKITTLES "The Portrait": Singer Steven Tyler gives advice to his Skittles portrait on how to sing the classic Aerosmith hit "Dream On." FILE PHOTO - This image provided by the Wm. Wrigley Jr. Company shows Aerosmith front man Steven Tyler promoting Skittles in the company's Super Bowl 50 spot. This is the first time Skittles has ever featured a celebrity in a TV commercial, and the brand’s second Super Bowl ad after debuting during the 2015 Super Bowl. -- Text by Mae Anderson / The Associated Press](https://images.ajc.com/resizer/v2/EM2HJAR66M7Y3ZKF66Y5KKHKDM.jpg?auth=3ea08c69f6e8fddaf7be9778beca3cbd5111f14d1404f8f2032b0f1325431927&width=3840&height=2160&smart=true)
![[ CLICK HERE TO WATCH VIDEO ] SQUARESPACE "Real Talk with Key and Peele": Comedy duo Keegan-Michael Key and Jordan Peele play characters who are dying to do commentary on the big game, but who can't — for legal reasons — mention the word Super Bowl or any details about what's happening on the field. FILE PHOTO - This image provided by Squarespace shows Jordan Peele and Keegan-Michael Key as characters Lee and Morris in the company's Super Bowl 50 spot. The spot is Squarespace's third-ever Super Bowl ad. -- Text by Mae Anderson / The Associated Press](https://images.ajc.com/resizer/v2/LQGTUCQ5KUDSSLBIVJQ2RPZYEM.jpg?auth=c31699baf0912b05f222507f49bbc4a99971f8b8a1c30e42d491f65505cd26bb&width=3840&height=2374&smart=true)
![[ CLICK HERE TO WATCH VIDEO ] T-MOBILE "Restricted Bling": Execs from an anonymous telecom try to make Drake change the lyrics to his song "Hotline Bling" to sound like a phone contract. -- Text by Mae Anderson / The Associated Press](https://images.ajc.com/resizer/v2/HN547OQHYDXSVBMG4ED6A2UYCU.jpg?auth=2f39ef088327c73bfe45dd468c5febe462eff5ebe44793a230e0a395e74e52fe&width=3840&height=2435&smart=true)
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[ CLICK HERE TO WATCH VIDEO ] AUDI "Commander": Audi pulls at the heartstrings with its spot about an astronaut driving its R8 sports car to the tune of David Bowie's "Starman". FILE PHOTO - This image provided by Audi shows a scene from the company's "The Commander" spot for Super Bowl 50. The ad features the new Audi R8 V10. -- Text by Mae Anderson / The Associated Press
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