Coke Zero will  have marketing tie-ins with "Tron: Legacy," the big sci-fi extravaganza set for a December release, a Coca-Cola executive told the AJC. The movie "fits right in" with the brand's target demographic of young men, said Bea Perez, chief marketing officer for Coca-Cola North America. She said the company has attached Coke Zero to big properties, including sports and blockbuster movies, and devoted significant marketing resources to the brand during its five-year existence.

About the Author

Keep Reading

Nuddle Piñon from Atlanta holds her dog “Bonita.” during the annual Pride Parade, which begins on Peachtree Street and ends in Piedmont Park on Sunday, October 13, 2024. 
(Miguel Martinez / AJC

Credit: Miguel Martinez-Jimenez

Featured

“I’m really happy that they did it,” a retired CDC scientist said of the editorial against Secretary Robert F. Kennedy Jr. (Dreamstime/TNS) (AP Photo/Mark Schiefelbein)

Credit: AP