• Always be interviewing potential new hires. You need a ready pipeline of new talent as your business changes.
  • To woo an investor: Get a referral. Have a succinct pitch that differentiates you. Highlight your expertise in the product or service.
  • Only go into something you're passionate about.
  • Save time to work on growing the business. Don't spend too much of your time on process stuff.
  • Know what your good at. Get other people who have strengths in your weak areas.

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A line of passengers waits at the Frontier Airlines ticketing counter at Hartsfield-Jackson Atlanta International Airport on Friday, Nov. 21, 2025. (Ben Hendren for the AJC)

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