W Hotel taps new sales, marketing director

Cesar Wurm, who formerly managed sales initiatives for Sheraton Atlanta Hotel, is the new director of sales and marketing for W Hotel Downtown.

Wurm began his career in Brig, Switzerland, as an assistant resident manager and later came to the Sheraton Atlanta, advancing from executive meeting manager to director of corporate sales to director of sales. He also worked at Crowne Plaza Ravinia where he achieved back-to-back records for sales and revenue.