So you want to save more money, good news — becoming a better bargain shopper is now easier than ever before.

The rise of the price conscious consumer has created an environment that not only demands transparency, but also requires brands and retailers to find new ways to reach a growing budget-friendly customer base. Today’s shoppers are more focused on making informed decisions about how and where they spend their money — and retailers are being forced to adjust in a variety of ways.

What does this mean for you? As brands fight for your business, there are more opportunities to find deals, discounts and savings on pretty much anything these days.

There are several key strategies that make up a good bargain shopper's routine. Check out these great tips on Clark.com.

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Inventor Lonnie Johnson stands with his Super Soaker water guns at JTEC Energy on Wednesday, Oct. 29, 2025, in Atlanta. Johnson, a former NASA engineer, is currently working on a new energy technology through his company’s JTEC device that turns thermal heat into usable energy. (Natrice Miller/AJC)