Coca-Cola gets more than nada in trademark case for zero

Coca-Cola appears to have scored a partial win in its battle for dibs on the word “zero.”

Coke has tried for years to get exclusivity to use "zero" on beverages. Recently, the federal Trademark Trial and Appeal Board ruled that while Coke can register "zero" for non-calorie drinks such as Coca-Cola Zero, other makers of zero-calorie drinks also can use the word, according to a report in The Wall Street Journal.

All of which means that the word battle may not be over.

Lots of other companies have used number names before, of course. But while Coke is a marketing titan, it doesn't have quite the marketing hold on "zero" that you might expect. Find out more in this Unofficial Business column on myAJC.com

About the Author

That low car payment could cost you more in the long run. A lot more.

About a quarter of all car loans now run longer than 72 months, according to Cox Automotive data.

Centennial Yards’ rise heralds a new downtown Atlanta

The $5 billion Centennial Yards project is rising within the 50-acre hole long known as the Gulch, an area once thought to be too complex to ever be developed.

Georgia lost jobs in September, says 1st report since federal shutdown

Georgia’s job market cooled some in September, but the unemployment rate remained steady, according to new data released Thursday by the state Department of Labor.

The Latest

Credit: TNS