Coca-Cola’s profit plunged 55 percent in the fourth quarter, rounding out what has been a tough year for the world’s largest beverage company.

Net income fell to $771 million in the quarter, down from $1.71 billion in the same period last year, the Atlanta-based company reported Tuesday. Earnings per share dropped 54 percent from 38 cents a share a year ago to 17 cents a share in the fourth quarter.

Despite the challenges, Coke beat Wall Street estimates. Excluding items, the company earned 44 cents per share; analysts had expected 42 cents.

Revenue was down 2 percent, from $11.04 billion in the fourth quarter of 2013 to $10.87 billion for the same period in 2014.

Coke attributed some of the challenges to non-cash charges related to refranchising in North America, costs associated with a $3 billion productivity program annoounced last year and changes to the exchange rate in Venezuela.

Coca-Cola announced in January that it was cutting up to 1,800 jobs globally — including about 500 in metro Atlanta — in the face of sluggish sales partly because of obesity concerns.

“We continue to see 2015 as a transition year as the benefits from the announced initiatives will take time to materialize amidst an uncertain and volatile macroeconomic environment,” Coke CEO Muhtar Kent said in a statement Tuesday. “We remain confident that we have the right strategies in place, and our associates and bottling partners are embracing these initiatives and are enthusiastic about the opportunity ahead.”

About the Author

Keep Reading

In this December 2017 photo, passengers feel the effects of a massive power outage at Hartsfield-Jackson Atlanta International Airport as they endure long lines to claim baggage and ride shuttles. (Bob Andres/AJC)

Credit: Bob Andres

Featured

Scott Jackson (right), business service consultant for WorkSource Fulton, helps job seekers with their applications in a mobile career center at a job fair hosted by Goodwill Career Center in Atlanta. (Ziyu Julian Zhu/AJC)

Credit: Ziyu Julian Zhu/AJC