Atlanta-based Coca-Cola will have two commercials on this year's Super Bowl -- one featuring billionaire Montgomery Burns from "The Simpsons" and another showing a young man sleepwalking across Africa, braving dangers to get his hands on a chilled Coke.

The ads come as PepsiCo announces that it will not advertise its drinks on the broadcast, after a 23-year run.

"As far as our competitor choosing to go somewhere else, we'll miss them," Katie Bayne, chief marketing officer of Coca-Cola North America, said today. "At the same time, I know they have other things planned. We have been planning on the Super Bowl for a long time."

First reported by the AJC on Twitter here.

About the Author

Keep Reading

Aerial photograph shows construction of Centennial Yards in downtown Atlanta on Thursday, Dec. 4, 2025. (Hyosub Shin/AJC)

Credit: HYOSUB SHIN / AJC

Featured

A MARTA operator is seen inside the control room of one of the new MARTA trains during the unveiling of these trains on Thursday, Jan. 30, 2025. (Miguel Martinez/AJC)

Credit: Miguel Martinez-Jimenez