Chick-fil-A cows win national ad award

Atlanta-based Chick-fil-A's "Eat Mor Chikin" campaign this week won the silver Effie Award for sustained success.

The Effies, started in 1968 by the New York Chapter of the American Marketing Association, annually honor the most effective advertising efforts.

"Eat Mor Chikin," which features cows promoting chicken, has been running for 14 years. The Richards Group, a Dallas ad agency, came up with the cows and slogan in 1995 when it created an eye-catching billboard campaign.

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JOE GUY COLLIER

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