Chick-fil-A cows win national ad award

Atlanta-based Chick-fil-A's "Eat Mor Chikin" campaign this week won the silver Effie Award for sustained success.

The Effies, started in 1968 by the New York Chapter of the American Marketing Association, annually honor the most effective advertising efforts.

"Eat Mor Chikin," which features cows promoting chicken, has been running for 14 years. The Richards Group, a Dallas ad agency, came up with the cows and slogan in 1995 when it created an eye-catching billboard campaign.

About the Author

JOE GUY COLLIER

Southern Co.’s profits dipped in the second quarter. Here’s why.

Southern Co.‘s profits for the months of April through June were down 27% compared with the same time last year because of relatively cool temperatures.

Delta counters AI pricing backlash, insists it hasn’t ever used personal data

Delta exec says AI pricing model is dictated “by market dynamics and vigorous competition” and does not rely on personal data.

Corporation for Public Broadcasting closure will hit Georgia stations

CPB funding supported NPR’s flagship shows “Morning Edition” and “All Things Considered” and PBS television series such as “Frontline and “American Masters.”

The Latest

Credit: Miguel Martinez/AJC

Meet the Georgia manufacturers who stand to benefit from tariffs

OPINION

Self-driving taxis come to Atlanta

Georgia gets in on the drama: Why film crews are riding a vertical soap opera wave

Featured

Credit: TNS

Emory braces for a big tax increase on endowment after Trump bill

The Atlanta university uses its endowment to finance research, fund scholarships for low-income students and provide health care at community hospitals across Georgia.

Georgia Power’s massive data center expansion includes a lot of gas

Georgia Power is planning to build new gas-burning units and add more battery storage as part of a historic expansion of its generation fleet, mostly to serve data centers.

Facing $9M tax bill, Uber turns to Georgia Supreme Court

Still on the hook for $9 million in unpaid sales tax from its first years in Georgia, Uber is asking the state’s highest court for help, supported by economic powerhouses.