Alternative clothing company

Business

Alternative clothing company

Norcross-based Alternative clothing company known for its super-soft designer T-shirts.

Evan Toporek is chief operating officer for Alternative, a Norcross-based clothing company known for its super-soft designer T-shirts.

Alternative's revenue has grown 40 percent each of the past four years, and on June 5 it announced funding from Rosewood Capital, a private equity firm that specializes in consumer products.

The company offers shirts, hats, scarfs and bags. But eventually Alternative wants to dress customers from head to toe in its products ⿿ Toporek said it plans to add shoes, sunglasses, jackets and jeans in the next few years.

Although the company does not use paid endorsements, Alternative showcases on its Web site celebrities spotted wearing its clothes, from George Clooney in a gray T-shirt to Jessica Alba in a vintage black cap.

Alternative also plans to open five to 10 stores in major markets like New York City and Los Angeles, starting early next year.

The company spent about $125,000 renovating its offices in Norcross in the style of a trendy restaurant or loft apartment. Yoga sessions for the 80 employees in the Norcross office are offered twice a week.

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Evan Toporek is chief operating officer for Alternative, a Norcross-based clothing company known for its super-soft designer T-shirts.

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