Clash with artist Ai Weiwei forces policy change at LEGO

They went on to say that the purpose of Lego Group is to inspire kids through creative play, not to actively support or endorse specific agendas of individuals or organizations.

In September, Lego declined to provide the artist with Legos for an art exhibit in Australia because it was political in nature. Members of the public responded by donating bricks to the artist who went ahead with his project as planned.

Roswell-based Lego-aficionado, Harry Nijenkamp , who builds major LEGO installations isn't surprised the company reversed the policy.

"They sell bulk to people who do things like I do, but it is not really a focus of their company," says Nijenkamp who owns Dutch Masters painting. "What Lego in general does is they stay away from anything that has to do with religion, military, politics or anything controversial."

In 2014, for example, Lego ended a decades long partnership with Shell after a Greenpeace led protest over the oil giant’s plans to drill in the Arctic.

Nijenkamp, whose most recent Lego model required a million bricks and costs $4,000 just to move it from location to location, says he almost never orders in bulk from the Lego Group. Instead, he uses a website formed by an international group of individuals who buy and sell Lego bricks.

"Lego concentrates on selling, distributing and manufacturing bricks," says Nijenkamp. "The rest of it, they don't care about."