6/15: Dr. Laura moved back to afternoons on WCFO-AM/1160
As of today, Dr. Laura Schlessinger is back at 1 to 3 p.m. weekdays on WCFO-AM/1160.
The news/talk station two months ago moved Dr. Laura to evenings from early afternoons. At the time, Jeff Davis, who runs the station, felt she was too female skewing and didn't pair well with lead in Laura Ingraham.
He didn’t think anybody would care. But don’t under-estimate those Dr. Laura acolytes.
“We got a spate of angry emails and phone calls,” said Davis. “You can’t always tell the forest from the trees as program director. We didn’t realize how popular she was til we banished her to the evenings. I got tired of the phone calls and emails.”
He had Jerry Doyle in at 1 to 3 p.m. as a sub. "He has good numbers in other markets but nobody knows him here. She's a winner. I won't make that mistake again."
Stay-at-home moms often can only listen in the afternoons, he noted, not the evenings.
“I don’t think we gave her enough of a chance,” Davis admitted. She joined the station last spring doing 9 to 1 p.m. Then, she was moved to 1 to 3 p.m. when the station got Ingraham in the fall, before the last change in April.
Dr. Laura said she was “touched and happy” by the move back to afternoons, according to an email to Davis.
About the Author
Rodney Ho writes about entertainment for The Atlanta Journal-Constitution including TV, radio, film, comedy and all things in between. A native New Yorker, he has covered education at The Virginian-Pilot, small business for The Wall Street Journal and a host of beats at the AJC over 20-plus years. He loves tennis, pop culture & seeing live events.
