CBS’s ‘Undercover Boss’ (with Hooters) draws 15.4 million viewers

Then they chose Atlanta-based Hooters as the next episode, with promos featuring Hooters Girls eating beans from a plate without their hands. Demeaning? Absolutely! But it certainly drew plenty of curious viewers: about 15.4 million, based on early numbers. The 18-49 numbers were strong, too: 5.1/12.

Those numbers are even more impressive considering CBS was up against NBC’s Vancouver Winter Olympics, which brought in about 29 million viewers at 9 p.m. Sunday.

The test of the show’s durability will come next week when the decidedly less sexy 7-Eleven gets the spotlight on “Undercover Boss.”

The Olympics did hurt the opening frame of “The Amazing Race” at 8 p.m., which opened at a series-low 9 million viewers. Last year, it opened at about 9.4 million. I expect those numbers will improve once the Olympics are out of the way.

ABC's "Extreme Makeover: Home Edition," hosted by former Grant Park denizen Ty Pennington, is showing its age, though. It drew about 6 million viewers from 9 to 11 p.m. (though its numbers improved with each half hour.)