Adidas has custom-shoe technology. Nike has broad appeal.

Those were among the observations made by ACC coaches and athletes at the ACC Kickoff Thursday about the two apparel providers, who appear to be the more likely possibilities (over Under Armour) to be the next outfitter for Georgia Tech. The athletic department’s contract with Russell Athletic will expire after June 2018.

“Our kids are happy with (Nike) and they like it, so I’m good with it,” Wake Forest coach Dave Clawson said. “Our kids love it. Kids love putting on the swoosh.”

About the Author

Keep Reading

Kennesaw State coach Jerry Mack talks to his players as they prepare for the Myrtle Beach Bowl vs. Western Michigan. (Courtesy of Kennesaw State Athletics)

Credit: Kennesaw State Athletics

Featured

Fulton County Superior Court Judge Robert McBurney — pictured during a hearing Monday, Dec. 15, 2025 — has cleared the way for Georgia's State Election Board to obtain Fulton ballots and other documents from the 2020 election. (Arvin Temkar/AJC)

Credit: Arvin Temkar/AJC