IHydrate app helps track user’s water intake

Greg Young, one of the app’s creators, pivoted from video game development because he said he wanted to do more meaningful work.

“There wasn’t enough purpose behind it,” he said. “With a fitness application, there is a greater satisfaction knowing that we are helping people.”

IHydrate integrates with many of the top health devices on the market, including Jawbone and Fitbit.

The company originally had a pay model that charged users $2 per download.

But months after debuting in the fall of 2014, they shifted focus to finding users. Young said the 100,000 downloads includes roughly 30,000 active users.