The Hawks’ games have averaged a 0.58 Nielsen rating in the Atlanta market, according to the SBJ study. That means 0.58 of every 100 homes – or about 14,000 homes – have tuned in on average.
Only one team in the study has averaged a lower TV rating in its home market this season than the Hawks: the Brooklyn Nets at 0.42, which nevertheless is up 9 percent from a year ago. (The Nets’ record is 19-40.) On the other hand, the defending champion Golden State Warriors have the highest local rating at 8.87.
(The report, published Monday, examined 27 of the 30 NBA teams. Data was not available for Memphis, Toronto and Utah.)
All 82 Hawks games this season are being televised on Fox Sports Southeast. The Hawks’ next game is Friday at Indiana.
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