He's got the pedigree.
Emoni's father, E.J. Bates, has been around the game most of his life. He picked greens and baled hay as a kid in nearby Milan, Michigan, then developed into a smooth-shooting guard. But he didn't take school seriously until it was too late. Instead of playing for a basketball power like Kansas and maybe even in the NBA, E.J. wound up going to Kentucky Wesleyan and settling for pro hoops in Switzerland.
E.J. is determined to make sure his son doesn't make the same mistake. The academics are a sign of that. House rules bar Emoni from picking up a basketball until his homework is done.
Yet E.J. knows when kids are this good this early, distractions roll in like waves. Already, it seems, lots of people want a piece of Emoni. Prep, private and public high school coaches are lining up. Colleges have him on their radar. DePaul took it a step further, offering Emoni a scholarship in late August. Two other much-touted players in the Class of 2022 — Amari Bailey of Illinois and Skyy Clark of California — also have offers from DePaul.
E.J. knows the shoe company bird dogs and other hustlers looking to buy favors are lurking, too. So he and wife Edith, who works for the Red Cross, keep their inner circle very tight.
"I'm his coach to keep the snakes away," Bates says, sitting on one of Clague's concrete benches. "We're not for sale."
The Bates family has agreed to provide The Associated Press with a rare, behind-the-scenes look at the life of one of the most coveted basketball prospects in the country for at least the next five years. The periodic series will include video, photos, audio and text updates to track his progress.
Will Emoni stay near his current home to attend a public high school? Or will he take his next step at a private school like Detroit Country Day, like Michigan native Chris Webber?
Will he follow the footsteps of Marvin Bagley III and other five-star prospects, reclassifying to finish high school in three years? Bagley did to play college ball at Duke this coming season — and potentially to get a jump on a pro future.
Will E.J. and Emoni emulate the father-son team of LaVar and Lonzo Ball, grabbing headlines while hawking their own brand at every turn?
No one knows.
E.J. says all options are on the table. But he won't be loud, unlike LaVar Ball in the lead-up to his son Lonzo being drafted by the Los Angeles Lakers.
"I don't have to brag about what we're doing," E.J. says. "I let other people do all the talking about how good Emoni is because word of mouth is the best advertising there is."
A POTENTIAL STAR IS BORN
Emoni James-Wayne Bates was born Jan. 28, 2004, at the University of Michigan hospital. He was on the light side — 6 pounds, 7 ounces — and a little long at 21 inches. Just over a year later, Emoni slept with his head cradled in his left arm and his right wrapped around a black and red basketball. A cherished photo was made.
"He would always sleep with the ball," his father recalls, holding a framed picture in his Ypsilanti, Michigan, home. "If the ball wasn't around, he would cry about the ball. Even to this day, he has a mini-ball he keeps with him, which is crazy to me."
There were more hints. During a second visit to the doctor, E.J., who is 6-foot-4, and Edith, 5-9, asked how tall their son might grow.
"He was off the charts," E.J. laughs, "so they couldn't tell us."
Emoni has shot up 7 inches in the last two years. He's tall enough right now to play shooting guard at any level. He handles the ball like a point guard and launches 3-pointers like a savvy veteran. He can create his own shot like a wing or drive the lane and dish off to a teammate like another rail-thin former prodigy, Golden State Warriors star Kevin Durant.
But adding weight and muscle is an ongoing challenge. He weighs just 155 pounds — not heavy or strong enough to play a dominating inside game that would complement his fluid perimeter skills.
"We try to stuff him full of food at night and hope it sticks," E.J. sighs.
The Adidas Invitational in Fishers, Indiana, attracts some of the Midwest's top seventh-grade AAU teams. Inside Best Choice Fieldhouse, talk centers on whether the Bates Fundamentals squad starring Emoni and coached by E.J. can live up to the hype.
"They've been hearing a lot about him," says Bernetta Kelly, watching her son's Peoria Area Elite team take its shot.
Bates Fundamentals wins 95-44 and Kelly understands why. She approaches Emoni and asks for a photo with her son and his team.
"I've seen the best players from Pittsburgh to Vegas the last four years, and he's been the best in his class," Peoria coach Zach Martin says. "I told the guys, 'There are not many times you will be able to say you played an NBA player, but you just did.'"
After another lopsided victory in the two-day tournament won easily by Bates Fundamentals, Emoni walks off the court. A younger competitor darts out of his team's pregame layup line to slap his hand. Moments later, the excitement follows Emoni out the door.
"Hey, that's him," a young boy entering the facility says to teammates.
How does a 10-year-old from Fort Wayne, Indiana, know who Bates is?
"YouTube," he says.
The highlight reel posted last summer had nearly 1 million views before Emoni walked into the doors at Clague for the first time as an eighth-grader. Several other videos have racked up 500,000-plus views in less than one year.
By the spring of 2018, the suspense about where he plans to attend high school may be its own mini-drama. Then a few years later: Which college?
E.J. and Edith hardly need reminding that's still a long way off. As good as the recruiting services have become at projecting stars, it's easy to forget the object of all that attention is still just 13. At times, the recruiting experts simply miss.
"It's always a crap shoot," E.J. says. "You don't know what life will deal you. You never know what can happen with injuries, the loss of motivation or pressure getting to be too much."
Yet fans of two college basketball powers with the inside track can already start thinking about the fall of 2021, when Bates can officially sign a scholarship offer. In quiet moments, Emoni sometimes does, too.
Asked about his favorite programs, the soft-spoken kid doesn't hesitate to name the early front-runners.
"Michigan State and Kentucky," Emoni says.