Kennesaw State and Carl Black Automotive have reached a multi-year sponsorship agreement. Financial terms were not disclosed.

The deal includes Black Automotive receiving rights to the north side of Fifth Third Bank Stadium, as well as signage in other places in the stadium and at the KSU Convocation Center. The group will also provide automobiles to some of Kennesaw State’s coaches.

This is sixth major sponsorship deal for the Owls since announcing the start of football. The others were with Fifth Third Bank, WellStar Health System, Hessler Financial, Superior Plumbing and LOUD Security Systems.

About the Author

Keep Reading

Georgia Southern accepted a berth to the Birmingham Bowl, but it is still awaiting an opponent. According to reports, no one has accepted an invitation yet. (Sarah Peacock for the AJC)

Credit: Sarah Peacock

Featured

Fans celebrate in the stands after Cape Verde defeated Eswatini in a World Cup qualifying soccer match at Estádio Nacional in Praia, Cape Verde, Monday, Oct. 13, 2025, to clinch their qualification for the 2026 World Cup. (Cristiano Barbosa/AP)

Credit: AP