Kennesaw State and Carl Black Automotive have reached a multi-year sponsorship agreement. Financial terms were not disclosed.

The deal includes Black Automotive receiving rights to the north side of Fifth Third Bank Stadium, as well as signage in other places in the stadium and at the KSU Convocation Center. The group will also provide automobiles to some of Kennesaw State’s coaches.

This is sixth major sponsorship deal for the Owls since announcing the start of football. The others were with Fifth Third Bank, WellStar Health System, Hessler Financial, Superior Plumbing and LOUD Security Systems.

About the Author

Keep Reading

The Atlanta Dream logo is seen on display on the center court at the Gateway Center Arena before the first-round playoff game between the Atlanta Dream and the Indiana Fever on Sunday, Sept. 14, 2025, in Atlanta. (Miguel Martinez/AJC)

Credit: Miguel Martinez-Jimenez

Featured

In this file photo from October 2024, Atlanta Braves outfielder Jorge Soler and teammates react after losing to the San Diego Padres 5-4 in San Diego. The Braves and Soler, who now plays for the Los Angeles Angels, face a lawsuit by a fan injured at a 2021 World Series game at Truist Park in Atlanta. (Jason Getz/AJC)

Credit: Jason.Getz@ajc.com