Most profitable football programs based on 2014-16 school data

Bulldogs among college football’s most profitable programs

Five of the 10-most profitable football programs in college sports are in the Southeastern Conference, but the clubhouse leader may not be the one you think.

USA TODAY’s revenue rankings measure an athletics program total earnings. Georgia ranks No. 15 on that list for 2015-16. 

Schools ranker College Raptor used financial data from the 2014-15 and 2015-16 seasons - the most recent available - to rank the most profitable sports teams at colleges and universities. Football ranked first (big surprise there) among all sports. 

The most profitable programs generally were indicative that they were competitive and drew large crowds.

SEC schools, with the largest-stadium capacities and faithful followings, outranked most others.

Tennessee, with the second largest stadium in the conference, ranked second overall in the profits scale. Georgia made the biggest profit jump from 10th to 6th in Mark Richt’s final season as head coach.

Here are the Top 10 college football programs on the profit scale:

10. Auburn University 

2015-16: $48,827,706 

2014-15: $50,641,097 

Previous rank: 8

9. University of Florida 

2015-16: $49,099,589 

2014-15: $51,712,680 

Previous rank:

8. Ohio State University 

2015-16: $51,446,665 

2014-15: $49,267,915 

Previous rank:

7. LSU 

2015-16: $56,096,682 

2014-15: $55,278,259 

Previous rank:

6. University of Georgia 

2015-16: $56,947,313 

2014-15: $48,728,201 

Previous rank: 10 

5. University of Oklahoma

2015-16: $58,028,247 

2014-15: $58,287,832 

Previous rank:

4. University of Michigan 

2015-16: $59,626,476 

2014-15: $60,552,123 

Previous rank:

3. University of Notre Dame 

2015-16: $63,577,691 

2014-15: $59,561,592 

Previous rank:

2. University of Tennessee

2015-16: $78,073,317 


Previous rank:

1. University of Texas

2015-16: $97,866,741 

2014-15: $97,196,485 

Previous rank:

For the curious: The Alabama Crimson Tide, which was crowned the national champion of the 2015-16 season, ranked as the 11th most profitable college football program.

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