Bud Light to give Browns fans free beer after first win

The ‘Victory Fridges’ will be placed in Cleveland bars and around FirstEnergy Stadium. Each fridge will automatically unlock when the Browns win its first regular season game.

"The Bud Light Browns 'Victory Fridge' is a fun way to celebrate and reward a fanbase that has never wavered in enthusiasm or dedication for their team no matter what happens," said Vice-President of Marketing Andy Goeler in a statement.

The Browns did not win a regular season game last season, finishing 0-16. However, Cleveland won its first NFL preseason game against the New York Giants 20-10.