The Atlanta Braves unveiled the Los Bravos jersey and merchandise line on Tuesday afternoon.
The Los Bravos line is part of the Braves’ effort along with Atlanta’s Latino community to promote season-long in-language advertising and community programs. The campaign will feature past and present Latino Braves players.
The Braves are expected to wear the Los Bravos logo uniforms on Sept. 17 to honor Hispanic Heritage Month.
Excited to release our @LosBravos merchandise collection, available now at the @Braves Clubhouse Store at @SunTrustPark! pic.twitter.com/YNAW3YUOUv
— Braves Retail (@BravesRetail) May 2, 2017
#Braves Hall of Famer Javy Lopez & first base coach @Eperez1212 reveal our @LosBravos jerseys that we will wear on Sept. 17th! #VamosBravos pic.twitter.com/H1H4C03jO6
— Atlanta Braves (@Braves) May 2, 2017
The Braves also announced La Mejor— the official broadcast partner of Los Bravos — will broadcast every Sunday game in Spanish. The Braves are also partnered with El Patron, Telemundo and Univision.
Below is a video of the jersey reveal.
Allow us to introduce...Los Bravos! https://t.co/LOmyHzobnI
— Atlanta Braves (@Braves) May 2, 2017