Social media reaction was fast and swift Wednesday following the news that the Hawks and State Farm reached a naming rights agreement for Philips Arena.

The deal will be for 20 years for the facility, which will be named State Farm Arena. Read more on the story here.

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Atlanta Falcons running back Bijan Robinson reaches the end zone for a touchdown in the first half of an NFL game against the Buffalo Bills at Mercedes-Benz Stadium in Atlanta on Monday, October 13, 2025. (Miguel Martinez/AJC)

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Mathew Palmer, a former Delta Air Lines employee, at his home in Atlanta on Thursday, Oct. 9, 2025.  Palmer was fired less than two weeks after writing a post on social media about the assassination of conservative activist Charlie Kirk. (Natrice Miller/AJC)