Horford becomes an unrestricted free agent this summer and makes his first real foray into the business side of the NBA. He signed an extension with the Hawks in 2010 but this summer he will have choices – plenty of them – about where to play next season. Those offers are likely to include a maximum contract.

Horford reiterated Monday that he has not allowed himself to look past this season, one that abruptly ended Sunday with a sweep by the Cavaliers in the Eastern Conference semifinals. That time has come. Horford said he would seek the advice of those in his circle, including his family, agent, teammates and other players.

» What advice have teammates given Horford? Find out on myAJC

“I know, and I believe in my heart, that this is a special place and I feel like the way the Hawks organization is going, it’s going in the right direction,” Horford said. “People should want to be a part of this.”

>One of the questions facing the Hawks is whether to give Horford a maximum contract. Horford, who turns 30 next month, could receive a deal worth about $150 million from the Hawks and a deal worth about $111 million with another team.

» See the full year-to-year contract breakdown on myAJC