A weekly update on the business of the Braves:
Lineup change: A 50-year veteran of two Braves stadiums will be replaced next season.
The Braves’ recent naming of Delaware North Sportservice as their stadium food-service provider starting next season means an end after this season to Aramark’s long run in that role.
Aramark has served as the Braves’ food-service provider since the team moved to Atlanta, at Atlanta-Fulton County Stadium from 1966-96 and at Turner Field since 1997.
Delaware North will take over for the final season in Turner Field and then handle food and beverage operations at SunTrust Park when the Braves move to Cobb County in 2017.
Buffalo-based Delaware North Sportservice, like Philadelphia-based Aramark, has long been a big player in the sports concessions business. It has partnerships with more than 50 sports franchises, including 10 MLB clubs. Delaware North Chairman Jeremy Jacobs is the long-time owner of the NHL’s Boston Bruins.
The company operates local and national food outlets at Atlanta’s Hartsfield-Jackson International Airport.
Sponsorship: MillerCoors and the Braves this week announced a deal that will extend and expand the beer company's sponsorship of the team in SunTrust Park.
A major part of the deal will be a rebranding of the Braves Chop House restaurant and bar — a popular fixture at Turner Field — as the Coors Light Chop House, which the Braves said will expand in the new stadium to a three-level facility with two party decks and a field level that can be used as a large group space directly behind right field.
The Braves’ partnership with MillerCoors will extend into the mixed-use development adjacent to the stadium, the team said.
