The Atlanta Hawks are hosting another Tinder night Saturday, and they are adding more complimentary glam stations places for fans to meet in person, in an event coined, “Swipe Right 2.0.”
While the Atlanta Hawks play against the Houston Rockets at 7:30 p.m., singles will have plenty of opportunity to mix and mingle at event that teams up with Tinder, a popular dating app.
“Last January’s ‘Swipe Right Night’ was a national sensation and allowed a broad audience to experience the creativity and fun of our brand,” said Hawks CEO Steve Koonin in a press release. “This year’s ‘Swipe Right 2.0’ ushers in the official start of spring, and love will be in the air at Philips Arena. This night’s amazing game experience will help our fans make, in the words of our partners at Tinder, ‘new friends, dates, relationships, and everything in between.’”
Tinder-themed rooms will give like-minded Hawks fans the chance to create face-to-face connections that, who knows, just may go beyond the arena walls. Throughout the night, “Swipe Right” and “Super Like” lounges will be places for Tinder users to take introductions “off-line” to meet and socialize. (Access to the spaces will be limited to guests who have downloaded the Tinder mobile app on their smartphones.)
“Tinder is a perfect fit for live events,” said Phil Schwarz, CMO of Tinder in a press release. “We know that combining Tinder with the electric energy inside Philips Arena for ‘Swipe Right 2.0’ will create an amazing social environment for fans to meet while enjoying the game.”
