The Falcons and Chiefs game Sunday night, whose outcome went down to the final minute, had an audience of 25.1 million viewers, with a peak of 27.7 million, according to the official metrics from Nielsen released Tuesday.
Led by Peacock, Chiefs-Falcons was NBC’s fourth-most simulstreamed NFL regular-season game ever – trailing only two 2024 opening-weekend games and a ‘23 opening-weekend game.
The game ranked as most watched Week 3 game ever for NBC’s “Sunday Night Football.” The game topped viewership for last year’s Week 3 game by 21.8% (20.6 million for Steelers-Raiders).
The markets with the highest viewership were Kansas City (45.5 rating/81 share), St. Louis (17.2/42), Atlanta (15.9/47) and Cincinnati (15.4/39).
The rating is the percentage of all TV households in a market that watched the game. The share is the percentage of all TV households in a market that were watching TV at the time that were watching the game.
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