Take a look at the Falcons merch poised to fly off shelves in Madrid
MADRID — The NFL appears to have struck gold again, this time with merchandise specifically branded for Sunday’s game between the Falcons and the Cincinnati Bengals.
Thursday, the league opened a temporary shop at Santiago Bernabéu Stadium filled with jerseys, shirts, hats and other items bearing its Madrid game logo and other designs for the matchup.
A sampling:
The Falcons-Bengals scarves commemorating the game borrow from the scarf tradition in soccer.
The hat selection includes a black cap with the NFL’s Madrid logo and another with the Falcons logo on a red-and-yellow background, the primary colors of Spain’s flag.
Falcons jerseys with the NFL Madrid crest on the shoulder for wide receiver Drake London, running back Bijan Robinson and quarterback Michael Penix Jr. figure to be a popular item for fans willing to fork over 140 euros, about $157.
T-shirts and hoodies in Falcons red and black commemorating the game provide fans with a no-hassle method of communicating “Hey, I went to see the Falcons in Madrid.”
This soccer-style jersey could be the runaway hit among fans. The “66″ pays homage to the year the Falcons joined the NFL.
The league launched the line in 2025, issuing a new line this year. The designs were created, according to an NFL news release, “through the visual heritage staples of classic football kits — collar details and patterns inspired by decades of football shirt design traditions — with detailing matched to team colors and logos, staying true to the identities of each NFL club.”
On social media, fans likened the Falcons’ look to the Portugal national team jersey.
The NFL has jerseys for each team, including a Chargers shirt that bears similarities to Argentina’s iconic design.
For those not in Madrid, at least some items are available on the Fanatics and NFL Shop websites.
NFL revenues exceeded $24 billion in 2025, according to Sportico.
Little wonder.
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