Northside Hospital named as new title sponsor of Peachtree Road Race
After almost a half-century, the annual Peachtree Road Race is getting a new title sponsor and new name.
Northside Hospital will take over this year as the naming rights partner of the race, according to an announcement Tuesday by the Atlanta Track Club, which organizes the July 4 race billed as the “world’s largest 10K.”
For 49 years, The Atlanta Journal-Constitution had been the race’s title sponsor. The media outlet will maintain its ties to the event as the official media partner. With this transition in sponsorship, the race will be known this year as the Northside Hospital Peachtree Road Race.
The hospital network’s commitment to keeping Atlanta active and healthy aligns with the track club’s mission, said Rich Kenah, the organization’s CEO.
“Northside Hospital has long been a trusted pillar of health and wellness in our community,” he explained. “Together, we will continue to elevate the Peachtree experience for runners, volunteers and spectators while honoring the tradition that makes this race such an iconic July 4th celebration for all Georgians.”
Northside has partnered with the track club and the Peachtree Road Race for more than a decade, including its sponsorship of the Northside Hospital Atlanta Women’s 4 Miler held Mother’s Day weekend. Its title partnership this year also will extend to the track club’s other Peachtree-branded events, the Peachtree Junior and the Polar Opposite Peachtree Road Race, held in January.
“We’re committed to helping Georgians live healthier lives, and we’re excited to bring a new emphasis on health, not just to race day but year-round,” Northside Hospital Atlanta CEO Deidre Dixon said.
Participants will be able to register for the race on Northside Hospital’s website, northside.com, which also will offer health tips from hospital physicians along with other race-related information, according to the track club.
Northside employees and groups affiliated with the hospital also will have access to exclusive training opportunities from the Atlanta Track Club as part of the partnership.
For its part, the AJC will host registration on its website and app, along with sharing other race essentials, including voting for the 2026 T-shirt design and race day coverage.
“The Peachtree Road Race reflects the best of Atlanta, including our community, perseverance and pride,” said Andrew Morse, the AJC’s president and publisher. “As official media partner, the AJC is proud to continue shining a light on the people and stories that have made this Fourth of July tradition a defining part of our city for generations.”
Registration for the 2026 Northside Hospital Peachtree Road Race opens April 1. Atlanta Track Club members, charity entries and sponsor employees are guaranteed entry.
Since its beginning in 1970, the race – which stretches from Lenox Square in Buckhead to Piedmont Park in Midtown – has grown to more than 50,000 runners each year.
