Nipsey Hussle’s legacy will live on. The 33-year-old rapper, who was shot and killed earlier this year, is being honored by his girlfriend, Lauren London, in a new Puma campaign.
A promo for the “Forever Stronger” collection − which does not yet have a launch date − dropped Tuesday, showing the couple’s hometown of Los Angeles through the eyes of 35-year-old London.
»MORE: Lauren London breaks silence on death of Nipsey Hussle: 'I am completely lost'
“We are the song that writes itself, the melody that replays in the key of elevated living,” says London’s voiceover, reading a poem by Samantha Smith. “We forget the words. We never forget the feeling. ... Pain is light. Pain is insight. The body hurts but the spirit grows. The flesh is starving while wisdom overflows.” The poem concludes by asking, “Does life birth us twice?”
“Lauren London is proud to join forces with PUMA to support her on this next chapter of her journey,” the clothing company wrote in a statement on YouTube, captioning the campaign video.
“This piece was a creative vision Lauren wanted to bring to life to signify the continuation of her marathon alongside PUMA. Forever Stronger.”
Before the rapper died, Hussle’s store, The Marathon Clothing, collaborated with Puma on the TMC line, which ended up getting an early September release.
Hussle was in a relationship with London from 2013 until he was fatally shot in the parking lot of the Los Angeles store on March 31. The couple shared a 3-year-old son, Kross Asghedom. Eric Holder, 29, was indicted in May for Hussle’s death. He was charged in April with murder, attempted murder, assault with a firearm and possession of a firearm by a felon.
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