A powerful PSA with an important message and an unexpected twist shows the importance of paying attention to signs of someone who is in crisis or potentially planning violence.

The video produced by the Sandy Hook Promise, a group of parents and spouses of victims of the 2012 massacre at Sandy Hook Elementary School, shows Evan, a student who is searching for a friend. 

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Carleigh Knight (left) and her sister, Natalie Rogovin, look at Christmas ornaments while shopping at Kudzu Antiques + Modern in Decatur on Tuesday, Nov. 25, 2025. (Natrice Miller/AJC)

Credit: Natrice Miller