The popular photo-printing website has the Internet  a buzz Thursday after the company erroneously sent thousands of people an email Wednesday congratulating them on their “new arrival.”

The only problem, a lot of these people didn’t know they had a “new arrival.”

There's nothing more amazing than bringing a new life into the world," read the targeted email inadvertently CC'd to many who weren't even expecting. "As a new parent you're going to find more to love, more to give and more to share — we're here to help you every step of the way."

After the email was delivered, those who were shocked to hear their “news” took to Twitter.

The company sent out an apology email Thursday saying, “

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Carleigh Knight (left) and her sister, Natalie Rogovin, look at Christmas ornaments while shopping at Kudzu Antiques + Modern in Decatur on Tuesday, Nov. 25, 2025. (Natrice Miller/AJC)

Credit: Natrice Miller