The popular photo-printing website has the Internet  a buzz Thursday after the company erroneously sent thousands of people an email Wednesday congratulating them on their “new arrival.”

The only problem, a lot of these people didn’t know they had a “new arrival.”

There's nothing more amazing than bringing a new life into the world," read the targeted email inadvertently CC'd to many who weren't even expecting. "As a new parent you're going to find more to love, more to give and more to share — we're here to help you every step of the way."

After the email was delivered, those who were shocked to hear their “news” took to Twitter.

The company sent out an apology email Thursday saying, “

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Managing Partner at Atlantica Properties, Darion Dunn (center) talks with Atlanta Mayor Andre Dickens during a tour following the ribbon cutting of Waterworks Village as part of the third phase of the city’s Rapid Housing Initiative on Wednesday, Dec. 3, 2025.
(Miguel Martinez/AJC)

Credit: Miguel Martinez-Jimenez