TheGoodLordAbove.com is behind the boards, saying it's "extremely important that this message of love is spread throughout the world."

The Metro Times reports that most-recent ad is in Dearborn Heights, Michigan and was placed on the same electronic billboard that formerly displayed a message from an anti-gay group called restrainthejudges.com. That billboard read, "Homosexuality is a behavior. Not a Civil Right." See the video on the left for more on reaction to that sign.

Other gay-friendly displays have been spotted in Orem and Salt Lake City Utah. The organization’s website has a donation button and says the goal is “purchasing space on billboards all over the United States of America.”

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Members of the conversion crew take a break as the main scoreboard is lowered to the floor to be worked on as the arena gets ready for the next concert at State Farm Arena, Thursday, October 2, 2025, in Atlanta. The crew was working on creating a stage for the Friday, Oct. 3 Maxwell concert. (Jason Getz/AJC)

Credit: Jason Getz / Jason.Getz@ajc.com