Much like Dollar General doesn't sell everything for a buck, Five Below is branching out, pricing some items for more than the $5 the store's name suggests.

For the first time in 17 years, the company is charging more for some tech and toy lines than its previous top price of $5, CNN reported.

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Company officials said they tried to absorb the costs, but cannot and still offer the items their customers have expected.

So for items that cost more than $5, there will be new areas of the store called Ten Below Gift Shop for toys and Ten Below Tech for electronics, CNN reported.