The photo filter feature is similar to one the social media site introduced earlier this year when users could add rainbow-colored filters in support of gay pride.

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Scott Jackson (right), business service consultant for WorkSource Fulton, helps job seekers with their applications in a mobile career center at a job fair hosted by Goodwill Career Center in Atlanta. (Ziyu Julian Zhu/AJC)

Credit: Ziyu Julian Zhu/AJC