The photo filter feature is similar to one the social media site introduced earlier this year when users could add rainbow-colored filters in support of gay pride.

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Carleigh Knight (left) and her sister, Natalie Rogovin, look at Christmas ornaments while shopping at Kudzu Antiques + Modern in Decatur on Tuesday, Nov. 25, 2025. (Natrice Miller/AJC)

Credit: Natrice Miller