Beer drinkers looking to tap the Rockies by touring the Coors brewery will now have to pay.
Coors will start charging for its tour of the world's largest single-site brewery starting March 28, the Denver Post reported.
Tickets for out-of-state visitors 21 and older are $10; Colorado state residents will pay $5. Active-duty military and veterans, as well as those under 21, are free.
Visitors will now have the option to take the tour of the brewhouse, malthouse and packaging complex with a live guide, KCNC reported. The tour also includes three 8-ounce sample pours and a commemorative glass.
"The price puts us in line with other experiences both at our breweries, including Milwaukee, and other breweries across the country," Coors spokesman Marty Maloney told the Post.
About the Author
