Billboards erected in Tulsa, Oklahoma, are generating controversy.
The billboards, created by the group Flush Target, show a girl coming out of a bathroom stall looking fearful while a manly figure waits for her.
The ads are in response to Target's gender identity bathroom policy.
Target caught national attention earlier this year when they said customers can use whatever bathroom matches their gender identity.
A spokesperson for Flush Target told KOKI the billboards aren't meant to be anti-transgender. The group said it is disturbed by Target's bathroom policies and would like to see single-stall unisex bathrooms in Target stores instead. The group claims Target's current policy "perpetuates rape culture" by emboldening predators and putting vulnerable women at risk.
Alyssa Bryant, a transgender attorney for Oklahoma for Equality, says the billboard's message perpetuates a big lie.
"It's horrible," the attorney told KOKI. "I think it's disgusting. I think it's very damaging to the transgender population."
At least three of the billboards have been posted in Tulsa County.
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