A nonprofit is working to raise awareness of cold cases in a unique way.

The Cold Case Investigative Research Institute, led by Atlanta-based director Sheryl McCollum, seeks to help families and law enforcement with missing persons, kidnapping and unsolved homicide cases.

>> Read more trending stories

They'll be putting information on wine bottles as a means of soliciting information on these cases from the public.

The group is made up of students and "nationally recognized experts," according to the website for the wines.

"You can't have too many eyes and ears on a case," McCollum told WECT Wednesday. "The families deserve answers and right now the public is the key to finding out what happened. Somebody saw something, heard something or knows something about these cases."

One of the victims placed on the bottles is Allison Foy. WVUE reported that her body was found along with that of another woman in 2008 in Wilmington, North Carolina, but the circumstances of her death are unsolved.

"It's very out of the box," Wilmington Police Department spokeswoman Linda Rawley said. "We've seen milk cartons, we've seen all other kinds of ways to get information out.

"It's a unique strategy. We certainly are not opposed to it in any way, we believe that the more information that is out there, that we have a greater chance of getting information."

A portion of the purchase price from each product goes toward helping with cases.