The average cup of coffee loses its temperature moments after it is poured. In fact, it can lose up to 10 degrees of temperature in just 20 seconds. When temperature is essential to quality, that's a big downfall.

The BEST. MORNING. EVER. mug aims to change that.

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It's innovative and sleek with a porcelain body, and practical for left-handed drinkers, sugars and creamers.

Not only will it keep coffee warmer because of its thermal plate insulator, it'll also keep a doughnut, cookie or pastry warm and nearby with its small plate lid.

(Mobile users:) See the demonstration below:

The Kickstarter project has already exceeded its $4,500 goal nearly three times over. Orders are expected to ship in February.