Cinnabon is apologizing after critics took to Twitter to question the brand's tribute to late "Star Wars" actress Carrie Fisher.
The baked goods giant posted an image Tuesday of a likeness of Fisher, who played the indomitable Princess Leia, drawn in cinnamon and sugar, with one of the company's signature buns making up her iconic hairstyle.
"RIP Carrie Fisher, you'll always have the best buns in the galaxy," a tweet with the image attached said.
Critics were quick to chastise the brand for what some saw as capitalizing on the popular actress' surprise death.
The tweet was deleted shortly after it was posted, and on Wednesday, Cinnabon apologized for the post.
"Our deleted tweet was genuinely meant as a tribute, but we shouldn't have posted it," the company said. "We are truly sorry."
Still, not everyone found the tribute inappropriate.
The image used in Cinnabon's tribute isn't new – the brand used the image in May to celebrate Star Wars Day. At the time they said Princess Leia's had the "second-best rolls in the galaxy."
Fisher died Tuesday. She was 60 years old.
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