Employee Adrianna Morales stands at the counter in front of a new digital menu board at Chuck E Cheese on Wednesday, April 8, 2015 in Irving, Texas. (Ashley Landis/The Dallas Morning News/TNS)
Photo: Ashley Landis
Photo: Ashley Landis

Chuck E. Cheese to serve alcohol to court young parents

It's the first place kids will choose to go, and the last for parents, but now more Chuck E. Cheese restaurants want to cater to adults while keeping kids happy, and the company is looking to booze to make it happen.

The pizza chain will be expanding wine and beer sales to more restaurants, according to KPRC.

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No specifics have been released, but in the restaurants that do serve alcohol, usually there's not much selection.

For beer, there's usually Miller Lite and Miller Genuine Draft. For wine, there's either blush or Chablis as a choice. They are all served from a tap into plastic cups and there's a two-drink limit, Time reported.

The chain recently changed its menu to include more adult flavors like its Cali Alfredo thin & crispy pizza and churros.

It is also trying out coffee, lattes and cappuccinos, KPRC reported.

The focus is now on the millennial mom who doesn't want to sacrifice her likes for the kids, the company said.

"Her kids know it's a fun place to go, but millennial moms want to provide that great experience without sacrificing for themselves," said Greg Casale, head chef at CEC Entertainment, Bloomberg reported.

CEC Entertainment is the parent company of Chuck E Cheese.

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