Officials with the group were scheduled to meet with the television station's management Monday afternoon and said they would push for Steincross's removal, according to the newspaper.
"There are some matters where it is imperative we take a stand, and this is one of them," NAACP branch President John Gaskin said. "I understand some people believe it was a mistake, but there are some mistakes in every field that are grounds for termination."
Gaskin said this mistake “needs to be taken seriously.”
In early January, meteorologist Jeremy Kappell, with WHEC-TV in Rochester, New York, was fired for using the same slur in King's name during a report on a city park. He was fired a few days later.