"Same-day delivery, ordering online and picking up in store are ideas that are really catching on," Wells Fargo analyst Matt Nemer told The Wall Street Journal. "Amazon needs to be at the center of that."

The report states that the store would carry limited inventory and provide nearby customers with same-day delivery as well as be a location for pickups, returns and exchanges of online orders.

The Wall Street Journal reported that people "familiar with the company's thinking" have indicated that if the New York location is successful, the storefront concept could roll out to other U.S. cities in the future.

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Angie McBrayer, ex-wife of James Aaron McBrayer, leans her head on her son Sam McBrayer as she and her three children and two grandchildren (from left) Jackson McBrayer, 3, Piper Jae McBrayer, 7, Katy Isaza, and Jordan McBrayer, visit the grave of James McBrayer, Thursday, November 20, 2025, in Tifton. He died after being restrained by Tift County sheriff's deputies on April 24, 2019. His ex-wife witnessed the arrest and said she thought the deputies were being rough but did not imagine that McBrayer would die. (Hyosub Shin/AJC)

Credit: HYOSUB SHIN / AJC