A 400-pound illuminated Peep drops Monday to celebrate the New Year.

>> Read more trending news

The "Chick Drop" is the culmination of Peepfest, a two-day event in Bethlehem, the town where the marshmallow candy is made.

This year marks the 10th anniversary of the festival. The giant Peep, which is inedible, drops at 5:15 p.m.

About the Author

Featured

Peggy Harris (foreground) stocks the shelves at Sandy's IGA, which is the only grocery store in town, Tuesday, October 7, 2025, in Sparta. Hancock County has one of the highest rates of childhood food insecurity in the country. (Hyosub Shin/AJC)

Credit: Hyosub Shin/AJC