A 400-pound illuminated Peep drops Monday to celebrate the New Year.

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The "Chick Drop" is the culmination of Peepfest, a two-day event in Bethlehem, the town where the marshmallow candy is made.

This year marks the 10th anniversary of the festival. The giant Peep, which is inedible, drops at 5:15 p.m.

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The Hyundai Motor Group Metaplant America is seen on March 26, 2025, in Ellabell, Ga. (Mike Stewart/AP)

Credit: AP